The database design of the association management system creates a repository of integrated information that facilitates detailed analysis of marketing efforts.
   There are hundreds of standard reports available that enable you to gauge the success of your efforts and you have the option of changing report parameters to produce different looks of the same data elements.
   The system’s easy-to-use and robust ad-hoc reporting tool allows you to select on any number of data elements resident in the database to view information. More sophisticated users have the additional option of using pivot tables and data cubes to produce nearly limitless analyses. Finally, you can export the data to third-party reporting tools like Crystal Reports® or Microsoft® Office Access.