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Palm Coast Data selects Alterian technology to power list fulfillment services, expand database offerings

Alterian Marketing Suite to add query and processing speed, boost analytical capabilities and strengthen customer service

CHICAGO – October 17, 2005 – Alterian (LSE: ALN), a global provider of database marketing and customer insight solutions, announced today that Palm Coast Data has signed a multi-year licensing agreement. Palm Coast Data will use the Alterian Marketing Suite to enhance its list rental fulfillment services, and provide additional analytical services. Palm Coast Data is one of the nation’s largest providers of subscription fulfillment services to publishing companies and membership associations, including more than 300 magazine titles and 50 publishers.
  Eying improvements in processing speed and segmentation capabilities, Palm Coast Data will implement the Alterian Marketing Suite within its Direct Mail Services group. The new technology will enable Palm Coast Data to offer real-time data counts, expand its portfolio of analytical tools and provide clients with direct access to their customer data. Palm Coast Data will adopt Alterian’s list and data sales solution to process extremely detailed list orders comprising high-volume data and complex fulfillment commands. The improvements come as Palm Coast Data is experiencing escalating demand for its marketing databases and analytical services.
  “We serve many of the nation’s top publishing brands, and therefore it is critical that we strive to provide the very latest database technology and services,” said John Meneough, president of Palm Coast Data. “By adopting Alterian’s advanced technology, we can continue to offer unmatched speed and accuracy across our services and throughout our internal operations.”
  The Alterian Marketing Suite was created specifically to address the increasingly sophisticated demands of marketers who know that improved access to and control of data analysis will not only deliver more targeted campaigns but also better results and significant competitive advantage. It enables marketers to work with detailed customer-level data throughout each phase of the marketing process – with unparalleled speed and flexibility – from segmentation and analysis to campaign planning, execution and measurement. This empowers marketers to exploit opportunities more effectively and increase campaign response rates, improve customer retention and lifetime value all on their own desktop.
  “Palm Coast Data is a very significant player in the provision of subscription database management and list fulfillment services. I am delighted that they have chosen to underpin their service in both list and data sales and database hosting with Alterian technology,” said David Eldridge, Alterian’s chief executive officer. “This further demonstrates the value that Alterian can bring to multiple parts of a marketing service providers’ business, enabling them to deliver improved customer service, gain internal efficiencies and grow revenue opportunities.”
About Alterian
  Alterian (www.alterian.com) is a global provider of database marketing and customer insight solutions which enable businesses to improve the effectiveness of marketing activity through sophisticated customer insight. Alterian products are based on the Alterian Engine, which provides unrivalled performance, speed and scalability for large volumes of detailed data. Delivered via its network of over 40 business partners, Alterian’s technology currently helps blue-chip organizations including, Merrill Lynch, Daily Telegraph, Premier Farnell, Amnesty International and Orange, to benefit from unparalleled actionable analysis of data. Alterian also powers solutions for leading Marketing Service Providers such as Experian, Donnelley Marketing/infoUSA, The Allant Group, and Carlson Marketing. With international headquarters in the UK and four offices across North America, Alterian was founded in 1997 and is listed on the techMARK Index of the London Stock Exchange (ALN).
About Palm Coast Data
  Palm Coast Data has been providing fulfillment solutions for the magazine publishing industry since 1984. Palm Coast Data, located in the Florida city of Palm Coast, is one of the largest fulfillment providers in the United States. The bulk of the company’s business comes from the publishing industry, with a smaller share coming from membership organizations and product marketers. Allied Capital, a private equity investor, has partnered with the management of Palm Coast Data to provide the financial resources ensuring the fulfillment company’s continued long-term growth.

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