NEWS RELEASE
CONTACT:
Peter Beaudet, Sr. V.P. Marketing
Phone: 386.447.2448
FOR IMMEDIATE RELEASE

Palm Coast Data Announces Brand Identity Program

PALM COAST, FLORIDA, March 29, 2006 - Palm Coast Data (PCD) today announced at the company’s annual Marketing Advisory Council (MAC) meeting, the development of a brand identity program that clearly assimilates new service offerings into other PCD marketing initiatives.
  PCD enlisted the professional outside services of The Garrison Studio, a Florida-based design and marketing firm, to create a brand architecture that reflects the Palm Coast Data culture and personality, and one that makes the company stand out from its competitors.
 The company introduced four new branded services, PCD inForm, PCD inDetail, PCD inSight, and PCD inTouch. With even greater benefits and advantages than when originally marketed as PCD SmartLink®, PCD inForm is the interactive analytical reporting tool of choice for circulation planners and marketers for access to historical subscription and marketing information. Using Advantage Computing Systems (ACS) software, PCD inDetail combines multiple products and services on a single database, giving marketers enhanced ability to analyze customers across products and improve cross marketing. PCD inSight, powered by Alterian technology, is a database marketing and analytical services solution. PCD inTouch provides a customer-centric view of subscriber accounts across multiple publications.
   “Our branded services promise quality and exceptionality. The strength of our brand is defined by the positive experiences people have with Palm Coast Data”, says John Meneough, President of Palm Coast Data.
About Palm Coast Data
  Palm Coast Data has been providing fulfillment solutions for the magazine publishing industry since 1984. Palm Coast Data, located in the Florida city of Palm Coast, is one of the largest fulfillment providers in the United States. The bulk of the company’s business comes from the publishing industry, with a smaller share coming from membership organizations and product marketers.
   Allied Capital, a private equity investor, has partnered with the management of Palm Coast Data to provide the financial resources ensuring the fulfillment company’s continued long-term growth.

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