NEWS RELEASE
CONTACT:
Peter Beaudet, Sr. V.P. Marketing
Phone: 386.447.2448
FOR IMMEDIATE RELEASE

Palm Coast Data Appoints Database Marketing Solutions Manager

  PALM COAST, FLORIDA, FEBRUARY 27, 2006 - Palm Coast Data announces the appointment of Dave Osterrieder to the position of Manager, Database Marketing Solutions.
  The appointment of Mr. Osterrieder coincides with the Palm Coast Data decision to implement Alterian technology to power its list fulfillment services and to provide its clients with the most sophisticated database marketing solutions. In this newly created position, Osterrieder will work with clients in helping them achieve maximum effectiveness of their database marketing activities.
  “I am excited to be joining Palm Coast Data at this time, because with today’s publishers marketing multiple products across multiple channels, the need for an integrated view of the customer is critical. I look forward to working with our clients to help them leverage the customer relationship to increase lifetime value”, says David Osterrieder.
   Mr. Osterrieder brings twenty years experience as a senior level marketing professional to Palm Coast Data. His background includes positions in database marketing, direct marketing, and database management across multi-channels, including traditional print and direct mail.
  “Dave understands what clients need to increase marketing efficiency. This insight, along with his strong background make him an ideal addition to our Direct Mail Services team”, says Palm Coast Data president, John Meneough.
About Palm Coast Data
  Palm Coast Data has been providing fulfillment solutions for the magazine publishing industry since 1984. Palm Coast Data, located in the Florida city of Palm Coast, is one of the largest fulfillment providers in the United States. The bulk of the company’s business comes from the publishing industry, with a smaller share coming from membership organizations and product marketers.
   Allied Capital, a private equity investor, has partnered with the management of Palm Coast Data to provide the financial resources ensuring the fulfillment company’s continued long-term growth.
For more information on the Palm Coast Data and Alterian partnership, see PCD selects Alterian technology.

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