PCD's new value-added services create stunning opportunities for client success

PCD inForm pushes historical circulation reporting to the next level
Always looking for an edge to enhance audience development and retention programs, circulation pros who have had a chance to test-drive Palm Coast Data’s powerful reporting tool are giving it the thumbs up.
   Praised for its easy-to-use interface and powerful, intuitive functionality, PCD inForm is the new moniker and latest generation of PCD SmartLink®, which has been in development for the past 12 months.
   “PCD inForm takes the process of discovering historical trends to a whole new level of speed and efficiency,” said Tina Porter, Palm Coast Data’s VP of Customer Development. “The time it used to take to compile, manipulate and massage data can now be spent analyzing and acting on it.”
   As versatile as it is powerful, PCD inForm provides in-depth, highly-customized reports by single title or by defined publishing group as well as pre-defined, standardized information with great speed. Combining a web and Windows interface together with a powerful Oracle database, PCD inForm creates management-style reports that incorporate profit and loss numbers; point-in-time comparisons; and “race-track” reports for renewal and billing activity so publishers can react instantly to capitalize on emerging trends.
   Report data can be made available in a wide variety of formats and be distributed via email enterprise-wide.
   “It’s all about making better business decisions faster,” says John Meneough, PCD President. “Our clients need to find out what worked with their campaigns, what didn’t and why. And they need to know now. That makes a reporting tool like PCD inForm very valuable to our clients.”

PCD inSight is a remarkable, next-generation data visualization tool
The act of retrieving useful information from customer databases is far more cumbersome and much less effective than most publishers think. That is according to Palm Coast Data, one of the largest fulfillment providers and database experts in the country.
   That is, until now. PCD inSight is the next-generation database visualization system that will forever change the way publishers interact with their customer data. PCD inSight combines stunning speed with an unheard of level of customer understanding that allows marketers to “visualize” their data and then create effective and timely campaigns to maximize profitability.
   “This is a pretty big deal,” said Bob Elkin, PCD Senior VP. “We introduced the service at our annual Marketing Advisory Council meeting and all of our clients saw the benefits of the service… and they want it.”
   The power of PCD inSight is its remarkable view of customer data. Data visualization is the most effective way to analyze customer habits. With PCD inSight, marketers can gain a holistic view of the customer to receive a clear understanding across all products and services. Marketers are then able to quickly discover, develop and assess multiple campaign models to effectively react to customer needs and opportunities.

PCD inDetail is the best-in-class fulfillment solution for membership and associations
Until now, combining memberships, subscriptions, products, and fund raising activity in one database was impossible. With PCD inDetail, membership and association marketers can access a complete overview of a member’s activity in one window with a single click.
   PCD inDetail is the result of a partnership between Palm Coast Data and Advanced Computing Systems. “Now, our clients can market to multiple levels of membership with customized customer service and data collection tools,” says Russell Sanders, Palm Coast Data’s VP Membership & Association Marketing. “And then analyze all their marketing efforts utilizing an array of custom reports.”
   PCD inDetail is a true CRM solution. It integrates membership sales, subscriptions, contributions, product purchases, event participation, internet campaign management and reporting — all in an easy–to-use, Windows-based environment.
   Palm Coast Data clients utilizing the system include leading non-profit associations such as The NRA and The Wildlife Conservation Society. “The bottom line is, PCD inDetail allows our clients to market much more effectively in a very competitive arena,” says Sanders. “Using combo orders, upsells, cross-sells and highly-targeted campaigns, our clients can maximize their efforts to the fullest potential."

PCD inTouch: Perfecting customer-centric customer service
As belts tighten and efforts are increased to extract every ounce of potential from each customer contact, PCD inTouch, Palm Coast Data’s customer-centric, value-added service is proving to be a very effective tool in the effort to increase profits for publishers.
   Utilizing a proprietary system created by the company’s in-house programming team, Palm Coast Data customer service reps are able to recognize all subscriber activity within a publishing group to maximize upsells, cross-sells, email address captures and more, thereby turning routine customer service calls into sales opportunities.
   “We developed PCD inTouch so that our CSR’s can become active sales agents for our publishing clients,” said Jill Garrison, Director, Customer Service. And as such, PCD inTouch is very popular with the Florida-based fulfillment company’s clients. “More than 200 PCD client magazines are using the system and are quite happy with the results so far,” says Danielle Clymer, VP Client Services. “And we’re just scratching the surface at this point. We’re very excited about the potential of PCD inTouch.”
   Palm Coast Data CSR’s use a scripted guide to respond to callers according to policies determined by each client. And as the country’s leading, publishers are learning, adding PCD inTouch to the mix greatly enhances value of the customer contact.